Digital Payment Space

The digital payment space is hotting up quickly. Retailers and banks are quickly realising that people want to buy things on any device at any time.

In response, MasterCard has launched something quite unique. They are calling it MasterPass and to quote, it “MasterPass isn’t an app, but rather a service that retailers will be able to bake into their own apps to add functionality. Much like Amazon’s 1-click ordering button that can be embedded on retail websites, MasterPass can be rolled into retailer apps to turn smartphones and tablets into portable check-out stations. And instead of standing in line to buy something on your way out, you’ll just have to confirm you already did”

This is a smart way to go about digital payments. It almost gives the retailer the power to design a process that works for their customers, not something that is dictated to them.

For more info – check out:

http://gizmodo.com/5986724/mastercards-masterpass-turns-your-phone-into-your-own-personal-checkout-lane

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